XBKit·Amazon

Amazon PPC Bid Calculator

Calculate your maximum CPC bid and break-even bid for Amazon Sponsored Products. Target ACoS drives the result.

Ad Settings
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%
%
Cost (for break-even)
$
$

Other costs: FBA fee, referral fee, shipping, etc.

Formula
Max CPC=Sale Price×CVR%×Target ACoS%
  • Good ACoS (Amazon)15 – 30%
  • Start bids at70 – 90% of max CPC
  • CVR benchmark10 – 15% for PL
  • Break-even ACoS = margin %