What is the TikTok caption character limit?
TikTok allows up to 2,200 characters in captions, including hashtags. However, only the first 100 characters are visible in the feed without tapping "more" — put your key message and CTA upfront.
What is the Instagram caption character limit?
Instagram allows up to 2,200 characters per caption. In the feed, Instagram shows only the first 125 characters before truncating with a 'more' link. Use the first 125 characters wisely.
What is the Twitter/X character limit?
Twitter/X allows 280 characters per tweet for standard accounts. Premium (X Premium) subscribers have access to longer posts. URLs count as 23 characters regardless of actual length.
Do hashtags count toward character limits?
Yes — on most platforms, hashtags count toward the character limit. On Instagram, many sellers add hashtags as the first comment instead of the caption to keep captions clean while still getting hashtag reach.