Real-time character count for Amazon product titles. Stay within the 200-character limit.
Amazon recommends keeping titles under 150 characters for optimal display across devices. Titles over 200 characters may be suppressed from search results.
Type or paste your product title
Enter your Amazon product title in the input field. The character count updates in real time.
Check length against the limit
Amazon allows up to 200 characters. The counter highlights when you approach or exceed this limit.
Optimize for mobile truncation
Amazon typically shows 70–80 characters in mobile search results. Make sure your most important keywords and brand name appear in the first 70 characters.
Finalize and copy
Once satisfied, copy the title and paste it into Seller Central.
Amazon's general title limit is 200 characters including spaces. Some categories have shorter limits (e.g., 80 characters for some clothing and shoes). Check your category's style guide for the exact limit.
Aim for 150–200 characters to maximize keyword coverage. Amazon truncates titles in search results to about 70–80 characters on mobile, so put your brand name, product type, and key feature in the first 70 characters.
Include: Brand name, Product name/type, Key feature (material, color, size), Quantity if applicable, and 1–2 important keywords. Follow Amazon's title formula: Brand + Product Type + Key Features.
Keyword-stuffed titles that sacrifice readability can hurt conversion rates, which indirectly hurts ranking. Amazon's algorithm considers click-through rate and conversion — a clear, compelling title outperforms a keyword-jammed one.