Track character counts for each of Amazon's 5 bullet points. Each bullet has a 255-character limit.
Amazon allows up to 5 bullet points per listing. Each bullet should be under 255 characters. Start each with a capital letter. Avoid promotional language or pricing.
Type or paste each bullet point
Enter your bullet point text in each of the 5 fields. The counter updates in real time as you type.
Monitor the character count
Each bullet has a 255-character limit. The counter turns red when you approach or exceed the limit.
Edit to stay within limits
Shorten any bullets that exceed 255 characters. Focus on key benefits and features — shorter bullets are often more readable.
Copy your finalized bullets
Copy each bullet point and paste directly into your Amazon Seller Central listing editor.
Each Amazon bullet point has a 255-character limit including spaces. Amazon may truncate bullets that exceed this limit, or the listing may not save correctly.
Amazon allows up to 5 bullet points (called "Key Product Features") per listing. All 5 bullets should be used to maximize the space available to communicate benefits.
Bullet points are indexed by Amazon for search — keywords in bullets contribute to your listing's discoverability. However, the title and backend search terms have more weight. Prioritize readability for buyers over keyword stuffing.
Amazon recommends starting each bullet with a capital letter and not using end punctuation. Avoid promotional language like 'best' or 'greatest'. Focus on specific product features and benefits.