What special characters are prohibited on Amazon?
Amazon prohibits: HTML tags, exclamation marks (!), question marks (?), registered trademark symbols (®) in titles, promotional phrases, and characters used to create visual patterns. Emojis are generally not allowed in titles.
What happens if my listing has prohibited characters?
Amazon may suppress your listing (making it invisible in search results), flag it for review, or simply not display the content correctly. Suppressed listings lose sales while the issue is unresolved.
Are any symbols allowed in Amazon titles?
Amazon permits hyphens (-), commas (,), ampersands (&), and periods (.) in titles. Parentheses (()) can be used for clarification. The trademark symbol (™) is allowed but the registered mark (®) is restricted in titles.
Can I use symbols in Amazon bullet points?
Bullet points have more flexibility than titles. Hyphens and em dashes are commonly used. However, avoid overusing symbols as Amazon's guidelines emphasize clear, readable text.