Create structured data markup for your products. Enables Google rich results — price, availability, reviews.
Fill in product name and price to generate structured data.
Paste this inside your page's <head> or <body>. In Shopify, add it to product.liquid or use a script tag in the theme. Validate with Google's Rich Results Test.
Fill in your product details
Enter the product name, description, price, currency, availability status, and brand.
Add optional fields
Include SKU, GTIN (barcode), review count, and aggregate rating to unlock additional rich result types.
Copy the generated JSON-LD
The tool generates a complete <script type="application/ld+json"> block ready to paste into your HTML.
Paste into your product page
Add the script block inside the <head> or <body> of your product page HTML. Test it with Google's Rich Results Test tool.
JSON-LD (JavaScript Object Notation for Linked Data) is Google's recommended format for structured data markup. Adding Product schema to your pages can unlock rich results in Google Search — displaying price, availability, and star ratings directly in search snippets, which increases click-through rates.
Structured data is not a direct ranking factor, but it can improve visibility through rich results. Rich snippets stand out in search results and typically achieve higher click-through rates than plain blue links, which signals quality to Google over time.
Add the <script type='application/ld+json'> block anywhere in the <head> or <body> of your product page. Most Shopify themes support this via the product.liquid template. You can also use Shopify apps to add schema without editing theme code.
Use Google's Rich Results Test (search.google.com/test/rich-results) to validate your JSON-LD. Paste your page URL or the code directly. Google will show any errors and preview how rich results might appear.